McDonald’s occasionally puts bottles of the sauce up for sale, with proceeds going to Ronald McDonald House Charities. Bottled Big Mac Sauce has sold for thousands on eBay.Įven with the secret out, selling the original sauce proved powerful. So, yeah, it’s pretty similar to Thousand Island dressing. Many have speculated over the years that the Big Mac sauce is nothing more than regular Thousand Island salad dressing, but the recipe remained mysterious through all its incarnations- until 2012, when McDonald’s then-executive chef Dan Coudreaut prepared Big Mac Sauce on a Youtube video, revealing the ingredients to be mayonnaise, sweet pickle relish, yellow mustard, white wine vinegar, garlic powder, onion powder, and paprika. The secrets of the Big Mac’s special sauce were revealed after 45 years. This revamp of the sauce ultimately went the way of New Coke, and in 2004, McDonald’s CEO Fred Turner ordered a return to the classic formula. In 1972, the victor was declared and dubbed “Big Mac Sauce recipe ‘72.’” Nicknamed “special sauce” in a 1974 ad campaign, this ’72 sauce was the standard until McDonald’s tweaked the recipe in 1991 (possibly to cut costs).
Once the Big Mac went national, the McDonald’s corporation began fine-tuning the recipe, testing two versions of special sauce in its chains. The Big Mac’s special sauce has changed over the decades. But in 1985, while commemorating the fast-food chain’s 30th anniversary, McDonald’s recognized Rose’s contribution, honoring her with public credit and a plaque that featured etchings of the Big Mac and the McDonald’s iconic Golden Arches. For decades, it was assumed Delligatti or some Mickey D’s bigwig came up with the name. Unsatisfied by the “Big Mc” name, McDonald’s executives were tossing around flashier possibilities, like “ The Aristocrat” and “ Blue Ribbon Burger.” Fast food history was made when 21-year-old secretary Esther Glickstein Rose weighed in with her suggestion: The Big Mac. The Big Mac was nearly called “The Aristocrat.”
In 2020, the Big Mac was available in 200 countries worldwide estimates suggest that 900 million are sold annually around the globe, with 2.4 million being bought every day. By the signature sandwich’s 25th anniversary in 1993, 14 billion Big Macs had been sold. The towering burger became a fast favorite, making up 19 percent of all total sales in 1969. (Adjusted for inflation, that’d be about $3.56 today.) The burger was such a hit that it caught the attention of McDonald’s CEO Ray Kroc, who made it a nationwide menu item in 1968. Originally called “The Big Mc,” Delligatti’s creation was first sold in his hometown of Uniontown, Pennsylvania, for 45 cents. All I did was screw it in the socket.” 2. Love’s book, McDonald’s Behind The Arches.“The bulb was already there. “This wasn’t like discovering the lightbulb,” he was quoted in John F. So Delligatti adapted the recipe, adding pickles, onions, and making his own spin on the sauce. Rival burger chain, the Big Boy, offered a beefier sandwich with two patties, a twice-sliced sesame seed bun, lettuce, sauce, and cheese. In 1967, franchise owner Jim Delligatti ran several McDonald’s franchises around the Pittsburgh area, but found the fast food joint’s standard burger didn’t satisfy the hard-working blue-collar crews nearby. The Big Mac was modeled off the signature sandwich at The Big Boy. But what do you really know about the McDonald’s Big Mac? From its origins as the brainchild of a crafty franchisee to its role in helping economists observe global exchange rates, here are some beefy facts about this iconic burger.
You can probably taste that signature sauce on your tongue just from sense memory.
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